Melanie WoodwardAttaGirl.Book a free call
Fractional CMO · Course launch strategy

You're the expert. Your marketing should sell like it.

For founders, course creators, and consultants who have real expertise but revenue that still doesn't reflect it. I find the leak, build the system, and lead the work.

Book a free 30-minute strategy call

Free. No pitch deck. You leave with a plan either way.

Melanie Woodward, fractional CMO, smiling at her laptop
20+ years
in marketing, still curious
Built & sold
my own EdTech company (2025)
Hundreds
of courses and products launched

Founders and experts I've worked with, across

  • EdTech
  • SaaS
  • Online courses
  • Coaching & consulting
  • Finance
  • MedSpa & clinics
  • PR & agencies
  • Therapy practices
  • HR
  • Real estate
  • Law firms
  • Non-profits
  • Region airports
  • Health & Wellness
  • Medical Practices

Millions in client revenue influenced · Hundreds of courses and products launched · 14 years running the EdTech company I later sold

“We finally have a validated offer, real numbers, and a scalable plan. 46% email open rates and 4.2% conversion didn't hurt either.”
JamesEdTech founder, 18+ years in the industry

Who this is for

The call is worth it if this sounds like you.

A good fit

  • ✓You're an expert-led business in courses, coaching, consulting, EdTech, SaaS or a practice, and you're already making money.
  • ✓You have an audience or a list, and offers people do buy, just not at the rate they should.
  • ✓You want a fractional CMO to lead strategy, launches, and long-term campaigns, not just one-off tactics.
  • ✓You need the tech, funnel, and sequence built, whether that's for a course launch or your overall marketing system.

Probably not a fit

  • -You're pre-offer and still figuring out what you sell.
  • -You want cheap execution hands rather than strategy and leadership.
  • -You're after a viral hack or a guaranteed number by Friday.
That's me. Book the call.

Hi, I'm Melanie Woodward

I've been the expert with a great offer. And the marketer trying to sell it.

Twenty years in marketing and a marketing degree are on the résumé, but the thing that actually changed how I work was starting my own EdTech company, running it for 14 years, and selling it in 2025.

I've helped experts launch hundreds of courses and products, and I learned the same lesson every time: being brilliant at your subject doesn't make it sell. A system does: the right message, the right funnel, and a launch rhythm you can repeat without burning out.

So every engagement starts with clarity, not tactics. I look at your positioning, your current marketing, and where people quietly drop off, then I fix the few things that move the number.

Connect on LinkedIn →

How we work

Three steps. No guesswork.

  1. 01

    We get on a call

    Thirty minutes. You tell me what you sell, what you've tried, and where it's stalling. No slides, no pitch deck, no pressure.

  2. 02

    I tell you the truth

    If I can help, I'll say exactly what I'd do first and why. If I'm not the right person, I'll say that too, and point you in the right direction.

  3. 03

    We build the thing

    One connected engine: clear positioning, a funnel that doesn't leak, and launches that run on a rhythm instead of adrenaline.

A quiet desk set up for a strategy session
Real numbers, clear positioning, and a marketing system that keeps working.

Ways I can help

Pick the lever your business actually needs.

Flagship · Monthly

Fractional CMO

I become the senior marketing strategist responsible for your revenue. I set the priorities, oversee the work, and hold everyone accountable to leads, sales, and revenue. My team handles execution within a clear scope.

  • ✓Monthly growth strategy and priorities
  • ✓Funnel and conversion optimization roadmap
  • ✓Oversight of paid ads and email marketing
  • ✓Performance dashboard focused on leads, sales, and revenue
  • ✓Monthly strategy meeting

Best for: Established education and service businesses already generating meaningful revenue.

Let's talk about this

Project or Monthly

Revenue System Build or Optimization

Either you need the whole thing built from scratch, or what you have needs to work harder. Either way you end up with one system where the funnel, tracking, email, and campaigns all point at the same number.

  • ✓Funnel, CRM, and tracking set up properly
  • ✓Email automation and campaign readiness
  • ✓Conversion improvements based on what the data shows
  • ✓Ongoing monitoring so gains don't quietly disappear
  • ✓Monthly performance review

Best for: Experts who need the full foundation before scaling, or an existing system that isn't pulling its weight.

Let's talk about this

Project

Revenue Funnel Build

One complete lead-generation or course-sales funnel, built on proven platforms. Perfect if you haven't launched your course yet and don't want to figure out the tech yourself.

  • ✓Sales page
  • ✓Checkout or lead capture
  • ✓Email automation
  • ✓Tracking and testing

Best for: Experts launching a course or lead magnet. I lead the strategy and final quality review.

Let's talk about this

Monthly · 3-month minimum

Paid Ads Management

Your campaigns run on Meta, Google, Bing, and LinkedIn, managed by people who do this every day. Strategy stays close to the work so spend stays tied to revenue instead of vanity metrics.

  • ✓Meta, Google, Bing, and LinkedIn campaign management
  • ✓Audience, creative, and budget testing
  • ✓Landing page and conversion improvements
  • ✓Tracking that connects ad spend to actual sales
  • ✓Monthly reporting on leads and revenue

Best for: Businesses with a proven offer and an ad budget who want the channels run properly.

Let's talk about this

Proof

Real results from real clients

Numbers, not promises. Backed by hundreds of experts I've worked with.

$625K

in software and course sales from one launch campaign

4.2%

workshop conversion, with an 18% upsell rate

2X

the leads on exactly the same monthly ad budget

$8.50

cost per lead for a Financial Services course, down from $56

“Melanie transformed our Meta ads, generating an 8X return on ad spend and turning our campaign into a profitable growth channel.”
SeanHealth and wellness, 25+ years
“Melanie truly stands out as a leader and marketing strategist. She blends creativity with data-driven insights to create campaigns that deliver results.”
Abhi2X founder
“Before working together our cost per lead was more than $56. Now it's just $8.50.”
RayFinance expert, 40+ years
“She was an exceptional partner supporting our SaaS team, with a remarkable breadth of knowledge across digital marketing.”
JulienSaaS, user management
“Melanie dives deep and commits to understanding the client and the customer's point of view. She goes above and beyond every time.”
ErikaPR expert
“We had plenty of leads and daily sales. Melanie has a strong team around her, and outperforms her peers.”
JasonMedSpa clinic, 12+ years
“Melanie is a passionate, smart advisor with a unique personal style. She has a superb ability to dissect a situation and problem solve in a helpful, supportive way.”
MichaelBoutique consulting
“Melanie and her team helped us improve our landing page copy and flow to lift conversion. She's an expert and a great person to work with.”
MassoudCommercial cleaning, business owner

FAQ

Questions people ask me first

What is a fractional CMO, in plain English?+

A senior marketing leader who works with you part-time. You get the strategy, judgment and team leadership of a chief marketing officer for a slice of the cost of hiring one full-time.

Who do you usually work with?+

Expert-led businesses: course creators, consultants, coaches, EdTech and SaaS founders. Usually people with real knowledge, a real audience and real offers that still aren't selling the way they should.

What happens on the free strategy call?+

Thirty minutes. We look at what you're doing now, what's working, and where growth is getting stuck. You leave with a clear recommendation whether or not we work together.

Do you run the work or just advise?+

Both, depending on what you need. As a fractional CMO I set direction and lead your team. On course launches I plan the launch and work alongside my team to build the funnel and campaigns.

How fast do people see results?+

Positioning and message fixes can shift conversion within weeks. A full launch system usually takes one to three months to build and prove out. Anyone promising faster is guessing.

What does it cost?+

Packages start at $3,000. My hourly rate is $125.

I already have a marketing person. Does that change things?+

Usually for the better. A lot of teams have good people doing good work with no strategy holding it together. I set direction and lead them, rather than replacing anyone.

Is the call actually free, or is it a sales pitch?+

It's free and it's a working conversation. You'll get my honest read either way. If we're not a fit, I'll say so and point you in the right direction.

Melanie Woodward ready for a strategy call

“She leads with knowledge and expertise of the desired outcome. I love working with her and highly recommend.”Marla, therapist and course creator

Ready to turn your expertise into a revenue engine?

Thirty minutes, free, and here's exactly what we do with them.

  1. 1You tell me what you sell, who buys it, and where it's stalling.
  2. 2We find the one or two places you're losing the most revenue.
  3. 3I tell you what I'd do first, and whether you need me to do it.
Book my free strategy call

No cost, no obligation, no proposal unless you ask for one.